Multivax.ca

Last week, an article in the Hollywood Reporter introduced us to a Canadian company called First Person Plural (FPP), which has entered the video gaming industry in more than one respect: The company is developing an online game called "Human Limit," which it says is designed to keep players engrossed for extended periods of time, while at the same time learning more and more about each player. Eventually, the game will be able to serve advertising to specifically targeted segments of the entire player base, using the information gleaned from each player as a guide

Intrigued by the possibility of attracting this lucrative, well-prepared audience, the Hollywood Reporter reports, FPP has already garnered the manufacturer of LifeStyles condoms. Exactly how the sponsor's product's attractiveness among market segments is to be ascertained during an auto driving simulation, has not been revealed.