What is Adobe's mission?
Our mission is to revolutionize how the world engages with ideas and information. By acquiring Macromedia, we are strengthening this mission by making it easier for customers to create, manage, and deliver their ideas and engage with information of all types — in print, on the web, in video, and across mobile devices. We believe in enabling powerful, effective, and meaningful digital experiences across multiple operating systems in the broad span of diverse industries we serve.
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How is the combined company structured?
The company will continue to operate its business in a centralized fashion with its corporate functions (G&A, marketing, etc.) managed out of Adobe's San Jose, California-based headquarters.
Adobe's six business units align key products and technologies with core customer segments:
* The Creative Solutions Business Unit will provide solutions for customers, ranging from creative professionals to high-end consumers, with leading brands such as Adobe Creative Suite®, Macromedia Studio®, Adobe Photoshop® and Photoshop Elements®, Adobe InDesign®, Adobe Illustrator®, Macromedia Dreamweaver®, Adobe GoLive®, Macromedia Flash®, Adobe Premiere Pro®, and Adobe After Effects® software.
* The Enterprise and Developer Solutions Business Unit will provide solutions for enterprises and developers with products such as the Adobe LiveCycle® and Macromedia ColdFusion® and Flex® product lines.
* The Knowledge Worker Solutions Business Unit will provide collaboration and communication solutions with products such as Adobe Acrobat® and Macromedia Breeze® software.
* The Mobile and Device Solutions Business Unit will provide solutions for mobile and device developers such as Macromedia Flash Lite® and FlashCast® software, and the Flash Player SDK®.
* The Platform Business Unit will focus on advancing Adobe's PDF and Flash-based technology platforms as standards for creating, managing and delivering compelling, actionable applications and content to any desktop or device.
* The Print and Classic Publishing Solutions Business Unit will provide print and online publishing solutions as well as e-learning tools with products such as Adobe PostScript® technology as well as Adobe FrameMaker® and PageMaker®, and Macromedia Contribute™, Captivate™, and FreeHand ® software.
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What will happen to the Macromedia corporate brand? What will happen to product and technology brands, such as Dreamweaver and Flash?
To provide the most consistency and clarity in our communication with customers, the Macromedia corporate brand will immediately be retired, and the company will fully align behind the Adobe corporate brand.
Adobe will continue investing in key Macromedia product brands. Initially, product brands acquired from Macromedia will include the Macromedia name (for example, "Macromedia Dreamweaver"). Over time, Macromedia products will migrate to the Adobe brand (for example, "Adobe Dreamweaver") during planned release cycles when packaging materials and user and marketing collateral are updated.
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What are Adobe's plans for Flash Player and Adobe Reader?
Our long-term plan is to develop a "universal client" by combining PDF, Flash and HTML in a single, integrated runtime. Of course, we will continue delivering the Flash Player as a small, efficient runtime for content and applications on the web, and Adobe Reader for viewing and interacting with PDF documents and forms. The integration of these technologies into a unified framework creates a ubiquitous platform that runs on virtually every device, and dramatically expands the opportunities to create compelling solutions.
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What is the new industry-defining technology platform resulting from the combination of Adobe and Macromedia technology?
Leveraging the combined reach of Adobe Reader and the Macromedia Flash Player, Adobe's engagement platform will provide the client, programming model (including open standards such as PDF and SWF), and open APIs required to create, manage, and deliver rich Internet applications. It will build on existing infrastructure, standards, and skills, enabling the integration of complex content and technologies without sacrificing scale or efficiency. Because it scales from mobile devices to high-end servers, our platform will meet a broader set of customer needs than either company could have addressed on its own.
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Adobe Flash... Ah crap, that sucks...
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Good judgment comes from experience, and experience comes from bad judgment.
Cool Edit Pro, un prog d'édition audio créé originalement par Synthrillium, a été racheté par Adobe il y a 2-3 ans... Qui s'appelle maintenant Adobe Audition, qui s'est vu amélioré un brin, mais peu de nouvelles features, et le mot "Adobe" dedans... Bref, j'installe encore Cool Edit Pro! Pour dire que j'aime pas Adobe, je trouve qu'ils ont des progs qui ont l'air d'être codé comme de la junk, alors j'en installe le moins possible... Il y a toujours des alternatives 